Grace MacDonald

Hi, I’m Grace—a storyteller, trend-spotter, and digital native who thrives on creativity. I got my start at a Miami/New York-based music festival startup, where I quickly learned how to adapt, collaborate, and handle anything thrown my way. From crafting brand voices to building influencer campaigns and managing artist relationships, I gained hands-on experience making things happen in a fast-paced, ever-evolving environment.

With a degree in English and Creative Writing from Gettysburg College and over 5 million views on my personal TikTok, I bring a unique blend of creativity, strategy, and adaptability to every project. I know how to turn big ideas into measurable results.

EXPERTISE

• Copywriting

• Social Media Marketing

• Brand Strategizing

• Brand Identity 

• Content Management and Workflow

• Tracking Growth (Google Analytics, TikTok Creator Tools, Looker, etc.)

• Promotional Messaging

• Canva, Semrush Digital Marketing Tool, Slack CMS Productivity Platform


RELEVANT EXPERIENCE

Administrative Assistant | Psychotherapy Practice (Dana Schmitt) | Redding, CT  

May 2024-Present 

• Fulfilled administrative tasks to enhance workflow  

• Assisted in clerical communication with clients 

• Improved multiple processes such as calendar management and database organization 

Content Creator | Self-Employed | Redding, CT 

September 2023-Present  

• Created multiple viral TikTok videos amassing 5 million+ views 

• Grew a micro-community of followers producing regular engagement 

•Monitored success of content using TikTok’s creator analytics 

•Demonstrated influential Gen Z voice through trending content


Social Media Copywriter | We Belong Here Music Festival | New York, New York/ Miami, Florida 

June 2023-August 2023

• Created/curated over 100 social media posts shared with over 25,000 followers

•Wrote weekly promotional emails

•Conducted independent research to better present brand voice

•Marketing 3 events that successfully sold out

LEADERSHIP & VOLUNTEER EXPERIENCE

Delta Gamma
Vice President of Panhellenic Communications | Gettysburg, PA 

January 2023-December 2023

• Collaborated with on campus organizations to promote professional relationships

• Publicized current events and volunteer opportunities via social media

• Participated in biweekly meetings over the course of six months 

Honor Board Senior Member | Gettysburg, PA

January 2023-December 2023

• Oversaw and managed multiple aspects of the sorority conflict resolution committee

• Demonstrated interpersonal skills and problem solving with distressed sorority members

• Improved methods of discussion with chapter members to better promote mental health 

Business Club Member | Gettysburg, PA

October 2020-May 2024

• Planned, and managed semesterly fundraising events raising over $5,000

• Participated in weekly meetings over the course of four years

• Built relationships with over 20 local businesses

EDUCATION

Gettysburg College, B.A. English/Creative Writing

Additional Study at: Syracuse University; Florence, Italy – Italian Business Technique, Italian Art History