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William Wegman

I love art, photography, and animals. Naturally, I love William Wegman’s work with his Weimaraner muses. I grew up reading the fairy tales that he Weimaraner-ified, like Little Red Riding Hood and Cinderella.

Topical. Cute. Weird. What more could you possibly want?

*WARNING: spoiler alert for Cinderella

That being said, I consider Wegman’s work with West Elm featuring his two dogs, Flo and Topper, to be the campaign to end all campaigns.

Anyway, if I had things my way, there would be a Wegman-inspired campaign for a pet insurance company that takes classic figures of speech and mashes them with humanized animals. Enough explaining— just look at this mock-up.

*Hate to brag, but I photoshopped this old lady poodle myself